Payments in Tourism An Untapped Growth Lever

Tourism accounts for 10%+ of GDP in several MENA economies, but payments innovation in the sector lags behind retail. Dynamic Currency Conversion (DCC), cross-border acceptance, and wallet integrations are underutilized. Airlines and OTAs who adopt orchestration early can unlock significant savings and improve traveler experience. Takeaway: Tourism payments is where customer experience meets cost optimization — fintechs who solve for it will win partnerships.